Nielsen Sports, a unit of Nielsen Media Research, will launch a service this summer to measure televised sports sponsorships such as in-stadium signage, live broadcast promotions and audio mentions.

LOS ANGELES (Hollywood Reporter)--Nielsen Sports, a unit of Nielsen Media Research, will launch a service this summer to measure televised sports sponsorships such as in-stadium signage, live broadcast promotions and audio mentions.

The new Web-delivered service, called Sponsorship Scorecard, will give national sports teams, advertisers, agencies, television stations and broadcast and cable networks access to data on the number of adult viewers exposed to corporate sponsorships during any televised sporting event as well as the amount of time viewers were exposed to the sponsorships.