XM Satellite Radio has forged a multi-year strategic marketing alliance with the Starbucks Coffee Co. Under the terms of the agreement, XM this fall will launch a "Starbucks Hear Music" channel, featu

XM Satellite Radio has forged a multi-year strategic marketing alliance with the Starbucks Coffee Co. Under the terms of the agreement, XM this fall will launch a "Starbucks Hear Music" channel, featuring music from the coffee giant's Hear Music label. The channel will be available to XM's 2.1 million subscribers.

Additionally, starting next year, "Starbucks Hear Music" will be heard in more than 4,000 Starbucks locations across the United States, undoubtedly the widest audience to be exposed to satellite radio.

"XM's presence at Starbucks locations will greatly accelerate awareness of our popular satellite radio service," XM president/CEO Hugh Panero says in a statement. "This is an exciting marketing alliance matching Starbucks, one of the world's best known and respected brands, with a huge and loyal customer base, with XM Radio, one of the hottest entertainment products to launch in the last 20 years. The Starbucks customer and the XM customer share similar lifestyles and music passions, and it is only natural that they share a latte and listen to music together."

Hear Music, acquired by Starbucks in 1999, has released almost 100 CD compilations featuring new music and catalog selections. Among the most popular releases are those in the "Artist's Choice" series, which features the favorite music selections of artists such as Johnny Cash and Sheryl Crow. The company will program the "Starbucks Hear Music" channel.