Sony Music Norte has signed a three-year distribution deal with Mexa Music, a new regional Mexican label created by record executive Miguel Trujillo.

Sony Music Norte has signed a three-year distribution deal with Mexa Music, a new regional Mexican label created by record executive Miguel Trujillo.

Trujillo, the former VP/GM of the regional Mexican and Tejano division of EMI Latin USA, launched the label as part of Los Angeles-based Mexa Entertainment, which also has management and marketing operations.

Sony Norte will distribute Mexa product worldwide and the option to license the new label's artists.

"We're very excited about the possibility of going forward, as Miguel is one of the most respected and experienced executives in the [regional Mexican] genre," says Sony Norte president Kevin Lawrie. "And we're looking forward to supporting the groups that come on board with Mexa."

Mexa aims to sign new and established acts. The first releases are expected before year's end.

In tandem with the Mexa deal, Sony Norte has signed a three-year distribution agreement with Serca Music, the new label created by Mexico's Servando A. Cano. Trujillo, who handles U.S. marketing and promotion for Serca through Mexa Entertainment, brought the label to Sony Norte.

Serca Music has four acts, including Los Herederos, a group formed by the sons of the members of established act Los Invasores De Nuevo León.

Serca Music will function independently from Cano's Representaciones Artísticas Serca, which will continue to manage acts like Intocable and Duelo. Cano also has a separate publishing company, Editora Musical Serca.