New Hope, Minn.-based Navarre Entertainment Media has made wide-ranging changes in the structure of its sales staff.

New Hope, Minn.-based Navarre Entertainment Media has made wide-ranging changes in the structure of its sales staff.

Navarre is the second indie distributor to re-format its sales team in the last month, following similar moves initiated by Koch Entertainment Distribution in late July.

An Aug. 12 memo to Navarre's staff from Western sales director Ed Maxin and Eastern sales director Vyto Lazauskas says the changes were initiated "to maximize opportunities in a highly competitive environment; adapt to changing market conditions; and to better manage [the company's] strategic initiatives."

Navarre has eliminated three regional sales positions, resulting in the departure of Chicago-based Karen Paset, Northeastern rep Rick Miller and Southern California rep Jamie Lurtz.

Several changes in reporting have been made, and some existing staffers' responsibilities have been broadened.

Nashville-based rep Rodney Metoyer has been promoted to retail promotion manager; he will continue to sell to Central South and Music City, with an increased focus on sales to Wal-Mart. Miami-based national account manager Kevin Bradshaw will now report to David Womack, his Atlanta-based counterpart, with an eye toward creating greater focus for Navarre's Southeastern sales efforts.

Seattle-based rep Teresa Sullivan, who previously reported to Maxin, will now report to L.A.-based national account manager Tommi Diaz.

Navarre has added two people to its telephone sales team; promoted administrative assistant Jean Jorgensen to music data coordinator in its home office; and hired Eric Neese as Best Buy vendor managed inventory analyst. In the latter role, Neese will split his time between Navarre's office and Best Buy's corporate headquarters in Minneapolis.

The company is also conducting interviews for a catalog sales manager, who will likely report to Maxin and be based in Southern California.