A new British download service is showcasing music from unsigned artists and independent label acts.

A new British download service is showcasing music from unsigned artists and independent label acts. Karmadownload.com launched yesterday (Aug. 25) with content licensed from more than 3,000 independent labels worldwide, plus a "vast amount" of repertoire from unsigned acts.

The Orchard, British venues brand Barfly, and U.K. labels body the Assn. of Independent Music have struck content agreements for the service. The latter pact provides access to legitimate downloads from 120 labels, including Ninja Tune, Finger Lickin, Lowlife, K7! and Fierce Panda.

The MP3 downloads cost £0.99 ($1.77); the price is £0.8 ($1.43) if purchased in bundles of four or more. Complete albums are £6 ($10.77).

"The vision for this platform is to be more than just a shop," says Jamie Estrin, managing director of the privately held London venture Karma Music Group. "We wanted to present a destination point where music fans can discover and buy into the latest acts within their favorite music scene, from grass roots through to signed acts."

Karma Music Group intends to expand the service this fall with the complementary Webcast feature KarmaDownload Radio and the live performance platform KarmaDownload Sessions.