Paul Robinson has been promoted to the new role as president/COO of EMI Music South East Asia, with effect from September 1.

Paul Robinson has been promoted to the new role as president/COO of EMI Music South East Asia, with effect from September 1.

Robinson will relocate to Hong Kong. He will continue to work for the Australian affiliate -- where he is currently COO -- until the end of the year.

In his new role, Robinson will report to Norman Cheng, chairman/CEO of EMI Music South East Asia.

“His experience and skills will be invaluable to us and the creation of this new role will allow me to focus more time on growing EMI's business in South East Asia and the People's Republic of China,” comments Cheng in a statement.

Robinson joined EMI U.K. in 1987 as management accountant at its international division. He became finance director for Virgin U.K. in 1995, a role he held for six years. During his tenure, Robinson was an integral part of the team that developed international success stories such as the Spice Girls, the Verve and Blue.

Robinson moved to Australia in July 2002.