Apple has launched an affiliate program that allows Web sites to generate commissions from users clicking on direct links to iTunes' à la carte singles and album downloads.

Apple has launched an affiliate program that allows Web sites to generate commissions from users clicking on direct links to iTunes' à la carte singles and album downloads.

Affiliates can link to individual song downloads, album downloads or artist pages in the iTunes Music Store. They get 5% commission from all sales stemming from their links.

"This program is a clear win-win for Apple and our partners, both large and small," says Eddy Cue, Apple's VP of applications, in a statement. "By working with affiliate Web sites, we're not only expanding access to iTunes, but are giving site owners the ability to connect to one of the hottest brands online, creating a quick and easy way for them to generate additional revenue."

The affiliate program complements other iTunes initiatives such as "iTunes on Campus," which offers free site licenses to colleges and universities, and the "iTunes Volume Discount Program," which provides bulk song downloads at a discount.

Apple claims iTunes has sold more than 125 million song downloads since its launch in April 2003.