The Orchard reports that a monthlong exclusivity deal it inked with the iTunes Music Store for a 1999 EP by Coldplay helped push the release to the top of the iTunes album chart last month.

The Orchard reports that a monthlong exclusivity deal it inked with the iTunes Music Store for a 1999 EP by Coldplay helped push the release to the top of the iTunes album chart last month.

The company is pointing to the sales as proof of its ability to drive digital commerce revenues for indie-label distribution partners.

The EP -- "Brothers & Sisters" (Fierce Panda Records) -- was the second most downloaded album on iTunes for two weeks following its Aug. 10 release, the Orchard says. The company reports that the EP was one of the top-10 downloaded albums on iTunes for four weeks in all.

As part of the exclusive, iTunes agreed to promote "Brothers & Sisters" on its U.S. homepage, in the first screen.

The exclusivity period ends Sept. 6. Afterward, the set will also be available through eMusic, Napster, Musicmatch, Rhapsody and Buymusic.

The Orchard is servicing the Coldplay EP under a recently announced distribution pact with Fierce Panda, a U.K. indie label.

Fierce Panda's catalog also features pre-major, and other early releases from Ash, Supergrass, Placebo, Lo-Fidelity Allstars, Idlewild, Hundred Reasons, the Polyphonic Spree, Death Cab For Cutie and Keane.