Artist manager and brand builder Joe Simpson will be among the featured speakers at the second annual What Teens Want, a two-day conference for top-level brand-marketing executives in the entertainmen

Artist manager and brand builder Joe Simpson will be among the featured speakers at the second annual What Teens Want, a two-day conference for top-level brand-marketing executives in the entertainment, media and advertising industries.

The conference is being presented by Billboard and fellow VNU Business Media publications Adweek, Brandweek, Mediaweek and The Hollywood Reporter. It will take place Oct. 26-27 at the Regent Beverly Wilshire in Los Angeles.

Simpson -- who manages his multimedia star daughters Jessica and Ashlee Simpson, as well as breaking artist Ryan Cabrera -- is also executive producer of MTV's "Newlyweds" and "The Ashlee Simpson Show." He will be interviewed at What Teens Want in a one-on-one session with Billboard West Coast bureau chief Melinda Newman.

Kevin Lyman, founder of the Vans Warped tour, and Steve Vandoren, Vans VP/head of marketing, will present a session on marketing to teens, specifically males. They also will discuss the tour's success as a branding vehicle since its 1995 inception.

Other featured speakers include Josh Schwartz, creator/executive producer of Fox-TV program "The O.C."; Geoff Ammer, president of worldwide marketing for Columbia TriStar Motion Picture Group; and Michael Wood, VP of Teen Research Unlimited.

Billboard Latin bureau chief Leila Cobo will moderate a session on marketing to Hispanic teens. Panelists will include Rebecca Leon, manager of artist JD Natasha; Christy Haubegger of Creative Artists Agency; and Danny Crowe, president of TV station LATV.

A panel on alternative marketing will feature Roman Kushnir, president of Access Retail Entertainment; Yoel Silber, president of Teen Network Worldwide; Samantha Skey, senior VP of Alloy Media & Marketing; and moderator Erin Patton, president of the Mastermind Group.

Other participants include Steve Schnur, worldwide director of music/audio at Electronic Arts; Matt Jacobson, co-founder and VP of Quiksilver Entertainment; and Laura Desmond, CEO of Mediavest USA.

Early-bird registration through Sept. 23 is $995. To register or for further information, visit whatteenswant.com. For group registration, call 888-536-8536.