British digital download service Wippit is beta-testing a service that will enable users to download full-length audio and video tracks to mobile handsets.

British digital download service Wippit is beta-testing a service that will enable users to download full-length audio and video tracks to mobile handsets.

The upgraded Wireless Wippit service, details of which were announced today (Sept. 9), will also allow for the download of truetones, polyphonic and monophonic ringtones and wallpaper. Wippit's current wireless service allows customers to search for MP3s to download to their PC with a SMS (short messaging service) text or to bill downloads direct to their cell phone. The latest phase however is completely mobile phone-based.

The project is being developed with London-based mobile entertainment provider SlamTV, using technology provided by British wireless content delivery specialist WebTV.

Wippit CEO Paul Myers says the testing phase will continue for two or three months. “If the beta test works out, we may look at offering this as a white-label service for other brands,” he says.

The service will charge £4.50 ($8) to download truetones, £3.00 ($5.30) to download video, polyphonic ringtones; and £1.50 ($2.60) for audio tracks, monophonic ringtones and wallpaper.