Andwer Darrow will oversee strategic planning, sales, marketing and business development as MECA Communication's new chief strategy officer.

Internet marketing company MECA Communications, which promotes its clients primarily through instant-messaging, has named Andrew Darrow as chief strategy officer. He will oversee strategic planning, sales, marketing and business development.

Los Angeles-based Darrow, an attorney and entertainment-industry veteran, was most recently VP of Broadway Video Enterprises, where he directed strategic planning for domestic exploitation of "Saturday Night Live." Prior to that, he held key strategy/licensing/creative positions at NBC Enterprises Inc. and Simitar Entertainment. He has also held executive posts in A&R at MCA Records and in artist management at Overland Productions. He began his career in 1982 as a concert agent at ICM.

Darrow's articles have appeared in the New York Law Journal and Entertainment Law & Finance.

MECA's clients include Vivendi Universal, Time Warner, RealNetworks, Electronic Arts and Marvel.

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