BMG Ariola Spain and Javier Limón, the recent Latin Grammy winner for best Latin producer, have set up a new label "Casa Limón."

BMG Ariola Spain and Javier Limón, the recent Latin Grammy winner for best Latin producer, have set up a new label "Casa Limón."

BMG Spain A&R director Paco Martín, who signed the deal with Limón and BMG Spain president Carlos López, says the label will seek new artists with a low-key commercial appeal.

"The label was our idea, because we feel that Javier has a perfect ear for new artists who might need time to be worked on. There are no immediate signing plans, and an album release is unlikely this year," says Martín. Although BMG will provide distribution and marketing, the label is not a BMG imprint, explains Martín. Limón will have the final say on signings.

"Casa Limón," is intended to be similar to Calle 54, the joint venture Madrid label founded by director/producer Fernando Trueba and BMG. Calle 54 issued Bebo Valdés and Diego El Cigala's "Lágrimas Negras", which won a Latin Grammy on Sept. 1 for best traditional tropical album.

In Spain, "Lágrimas Negras” is No. 12 on the albums chart after 67 weeks with some 250,000 units sold, says BMG. "Lágrimas Negras" was released in the United States in June by RCA Victor and garnered five Latin Grammy nominations.

Limón also produced the current Paco de Lucia album, "Cositas Buenas," (Universal) and has produced the new album by Spanish chanteuse Luz Casal, "Sencilla Alegr[acute]ia," (EMI) which is set for an Oct. 18 release in Spain and France. "Javier started out producing flamenco, but musically he is much wider and that will be reflected in the artists he signs for Casa Limón," Martín adds.

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