Shania Twain has signed on to promote a new Procter & Gamble home fragrance product, Scentstories by Febreze.

Shania Twain has signed on to promote a new Procter & Gamble home fragrance product, Scentstories by Febreze.

Twain's marketing deal with P&G includes heavy involvement in the musically themed marketing campaign. Her hit "Forever and for Always" is featured in the Scentstories TV ads, which began airing Aug. 30. Twain will also star in upcoming radio and print ads for the product.

Scentstories is a specially designed player with which users can spin discs containing fragrances.