BMG vet named executive VP/chief marketing officer.

Tim Prescott has been named executive VP/chief marketing officer for Sony BMG Music Entertainment.

Prescott -- who is based in New York and reports to Sony BMG CEO Andrew Lack -- has the mandate of creating a "unified marketing approach" for Sony BMG artists and overseeing global marketing and release strategies for major acts.

Reporting to Prescott will be the existing Sony Music Entertainment international marketing team and its regional staff, as well as the current BMG global marketing group.

Prescott will also work in conjunction with all Sony BMG operating companies, labels and marketing personnel worldwide to set priorities.

In addition to his role as chief marketing officer, he will continue to oversee BMG's Japanese operation BMG Funhouse, which is managed by company president Hide Tashiro.

Prescott most recently served as executive VP/chief marketing officer for BMG -- a post he held since 1993. Prior to that, he was the head of BMG's Asia Pacific region.

Under his watch at BMG, the company led successful worldwide marketing campaigns for Dido, Avril Lavigne, the Strokes, Foo Fighters, Usher, Britney Spears, Pink, Christina Aguilera, Rod Stewart, Maroon 5, Alicia Keys, Velvet Revolver, OutKast and Elvis Presley.