The International Music Managers' Forum (IMMF) is spearheading a series of charity concerts worldwide to raise funds for the stricken people of Darfur, western Sudan.

The International Music Managers' Forum (IMMF) is spearheading a series of charity concerts worldwide to raise funds for the stricken people of Darfur, western Sudan.

The initiative, which carries the working title "Concerts for Darfur," will kick off with an event in mid-December at the Millennium Stadium in Cardiff, Wales.

London-based IMMF is the umbrella organization for Music Managers Forum (MMF) chapters in 13 countries, including the United Kingdom, France and Germany.

According to John Glover, chairman of the U.K. division, IMMF was approached by UNICEF to rally support for Sudan from the artist-management community.

"It's a good cause, and people seem to be clamoring around it quickly," he tells Billboard.biz. Details on the event will be unveiled in coming days.

The project comes on the heels of separate announcements of charity albums "Songs for Sudan" and "Genocide In Sudan" to benefit the war-torn African country.

Glover used the platform of the 10th annual MMF British Music Roll of Honour gala last night (Sept. 15) in London to announce the "Concerts for Darfur" initiative. At the event, Sue Whitehouse was named manager of the year for her work with the Darkness. The Peter Grant Award was shared by Tim Clark and David Enthoven, directors of IE Music, mangement for Robbie Williams.