Universal Music Hong Kong has signed popular Chinese folk-pop singer Dao Lang to a five-year contract as a recording artist and producer.

Universal Music Hong Kong has signed popular Chinese folk-pop singer Dao Lang to a five-year contract as a recording artist and producer.

The deal, which covers the world outside China, was signed in late June but was made public only this week. While Dao Lang sings entirely in Mandarin, his music has the distinctly Central Asian flavor of Xinjiang, an autonomous region of northwestern China where the artist has lived for several years.

"We believe Universal can help to package Dao Lang, improve his skills as an artist and producer and open a market for his music quickly in Hong Kong and Southeast Asia," comments Universal Music Hong Kong president Hong Di. No date has been announced for the artist’s debut Universal release.

Late last year Universal announced its intention to mount an aggressive push into China and has since established a representative office in Beijing.

The contract is the company's second signing of a mainland Chinese artist in recent months, following a deal with Beijing-based singer Zheng Jun.