EMI Malaysia managing director Darren Choy is exiting after a 15-year career at the label. He will join Adidas Malaysia as managing director in October.

EMI Malaysia managing director Darren Choy is exiting after a 15-year career at the label. He will join Adidas Malaysia as managing director in October.

Choy, 39, rose through EMI's ranks from A&R executive to marketing director, before assuming his current position four years ago.

Choy will be replaced as EMI Malaysia MD by Julius Ng, who most recently ran a music marketing consultancy in Singapore. Ng started his music-industry career at PolyGram in the late '80s, moving on to head Zomba's operations in Singapore.

Ng will report to Norman Cheng, chairman/CEO of EMI Recorded Music South East Asia.

"I've been fighting a losing battle for the past five years with declining sales, illegal downloads, file-sharing and piracy," says Choy, who also serves as chairman of local labels group the Record Industry of Malaysia (RIM). "The Malaysian government has been extremely supportive, but the problems will continue to plague the industry unless all the players cooperate and work as a team in rebuilding the business."

RIM is expected to elect a new chairman when its annual election is held Oct. 6. Sandy Monteiro, Universal Music's managing director, is favored as the frontrunner to be the new chairman. Monteiro was general manager of RIM a decade ago before vacating his position to join digital-music company Soundbuzz in Singapore. He rejoined Universal Music in Malaysia two years ago.

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