As expected, Ron Spaulding is moving over to the Warner Music Group's incubator initiatives and will be replaced as WEA senior VP of sales by Rick Froio, who was formerly senior VP of sales at Atlanti

As expected, Ron Spaulding is moving over to the Warner Music Group's incubator initiatives and will be replaced as WEA senior VP of sales by Rick Froio, who was formerly senior VP of sales at Atlantic Records.

Spaulding -- who has vast experience in urban music, from helping to build Priority Records into a powerhouse when he was VP of sales at the label -- will work with Todd Moscowitz and Fred Feldman in running the incubator initiative. Spaulding and Moscowitz will head up the Asylum label, revived to specialize in hip-hop music. Spaulding came to the WMG family in 2000 as senior VP of sales at Elektra Records.

Froio, meanwhile, began his career in WEA's Philadelphia warehouse in 1976 and advanced to become the Cleveland branch manager in 1991. In 1996, he moved over to the label side as VP of sales at Atlantic, and in 1999 he became head of sales for the label.

In rejoining WEA, Froio will report to executive VP John Madison and will oversee the catalog, video, Latino, urban and lifestyle sales departments.