Frank Welzer, the newly named head of Sony BMG Music Entertainment's Latin operations, has made three key appointments.

Frank Welzer, the newly named head of Sony BMG Music Entertainment's Latin operations, has made three key appointments.

Kevin Lawrie has been named president of Sony BMG Norte, Jorge "Pepo" Ferradas becomes managing director of Sony BMG Sur, and Angel Carrasco becomes senior VP of A&R for Sony BMG Latin. All report to Welzer, who was most recently chairman/CEO for Latin America for Sony Music International.

Lawrie will oversee operations for U.S. Latin, Mexico and Central America, the same regions he oversaw as president of Sony Music Norte.

Ferradas will be responsible for Sony BMG operations in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay, all countries he oversaw as president of Sony Sur.

Carrasco, formerly senior VP of A&R for Latin America at Sony Music International, will oversee Sony BMG's A&R activities throughout the region.

Both Carrasco and Lawrie will remain in Miami. Ferradas will remain in Buenos Aires.

"These are the first key announcements regarding the Sony-BMG merger for Latin America," Welzer tells Billboard.biz. "The remainder of the organization will be determined in the near future. Our intention is to blend the best of both companies, which will result in an incomparable management team."

BMG's top executive dedicated to Latin since last year has been COO Juan Carlos Bernardez, who has been handling day-to-day operations of BMG U.S. Latin and BMG's Latin region. Maarten Steinkamp, the new head of Sony BMG Continental Europe, had been overseeing BMG Latin in his previous role as head of BMG International.

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