European independent labels organization Impala is launching its own pan-European sales certifications.

European independent labels organization Impala is launching its own pan-European sales certifications.

The new initiative is intended to celebrate shipments of indie products on a pan-European level. The Impala Silver certification will be awarded for shipments of 30,000 units; Impala Gold for 250,000 and Impala Platinum for 500,000. Shipments of 1,000,000 units will be awarded Double Platinum certification.

International trade body the IFPI already awards monthly sales certifications, the IFPI Platinum Awards, which recognizes albums which ship more than one million units in Europe.

The decision to create the indie certifications was taken at an Impala board meeting in Berlin yesterday (September 30), held during the Popkomm trade fair in Berlin. The concept was steered by a committee led by Alison Wenham (Impala vice-president and chair/CEO of British indie's association AIM); Patrick Zelnik (Impala VP and president of French indie company Naive) and Hein Van der Ree (Impala board member and managing director of Amsterdam-based Epitaph Europe).

In a statement, Impala president and co-chairman of Belgium's PIAS Group/Vital Michel Lambot, comments: "Success, like beauty, is in the eye of the beholder. For many independent record companies, selling 30,000 is a success. 250,000 is outstanding. 500,000 is a runaway. We now have a real mechanism to recognize this, to the benefit of European music companies, artists and consumers."

Impala board member and chairman of the U.K.'s Beggars Group Martin Mills notes. "We felt further awards were necessary to reflect the success and diversity of the European music sector."

The certifications will be administered on behalf of independent record companies by Impala's Brussels-based secretariat.

A spokesman for the IFPI could not be reached for comment.

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