Roberto López has been appointed managing director, Sony BMG Mexico and Central America.

Roberto López has been appointed managing director, Sony BMG Mexico and Central America.

López -- who reports to Kevin Lawrie, president of Sony BMG Norte -- was most recently managing director for BMG Mexico, where he supervised the recent successes of Julieta Venegas, Belinda and La Quinta Estación.

In his new role, López will supervise all label activities in Mexico and will help formulate artist development and business strategies for Sony BMG Norte.