AT&T Wireless is launching the first mobile music store in the United States, allowing subscribers to purchase downloads from a library of 750,000 songs directly from their handsets. The tracks, w

AT&T Wireless is launching the first mobile music store in the United States, allowing subscribers to purchase downloads from a library of 750,000 songs directly from their handsets. The tracks, which cost 99 cents and are billed to monthly AT&T statements, can then be downloaded to computers through the mMode Music Store Web site at attwireless.com/music.

AT&T created the service in cooperation with Loudeye, which is supplying the music library. The store supports Microsoft's WMA digital rights management solution, and tracks are compatible with more than 70 portable devices.

Sam Hall, VP of mMode services for AT&T Wireless, says the service is available to AT&T's 21 million subscribers. "The immediacy of the mobile music store lets users explore and buy music while on the move," says Hall.

Most AT&T handsets allow users to browse and purchase tracks from the music library. Select handsets can stream 30 second samples.

The music store complements AT&T's existing "Music ID" service, which allows customers to receive a text message with the name and artist of a song they hear. Now, users can purchases the identified track by linking to the Wireless mMode Music Store.

AT&T will be marketing this service in its retail stores, as well as sending text messages with embedded links to the store to customers with an interest in music. According to Hall, AT&T is also displaying the service "prominently" on mMode's "What's New" feature.