Virgin Entertainment Group North America has appointed Dave Alder as chief marketing officer. The Los Angeles-based exec reports to VEG International CEO Simon Wright, who took over as North American

Virgin Entertainment Group North America has appointed Dave Alder as chief marketing officer. The Los Angeles-based exec reports to VEG International CEO Simon Wright, who took over as North American chief following last month's exit of VEG N.A. president/CEO Glen Ward.

Additionally, Steven Winningham, executive VP of IT, operations and product for VEG N.A., has exited.

Alder was previously senior VP of marketing and strategic development, a post he ascended to in March after 19 years with the retailer. In his new position, he will oversee merchandise, marketing and store environments.

VEG N.A. VP of product Kevin Milligan, marketing director Marc Block and senior manager of retail environment Ken Donham report to Alder.