McDonald's has enlisted Destiny's Child as a global partner in the ongoing "I'm Lovin' It" marketing campaign. A key component of the multimedia partnership will be the sponsorship of the R&B trio

McDonald's has enlisted Destiny's Child as a global partner in the ongoing "I'm Lovin' It" marketing campaign.

A key component of the multimedia partnership will be the sponsorship of the R&B trio's forthcoming world tour. The "Destiny Fulfilled & Lovin' It" outing kicks off in April 2005 and will hit 70 cities.

The alliance was announced today during a press conference at the Regent Beverly Wilshire Hotel in Beverly Hills, Calif. On hand were Destiny's Child members Beyoncé Knowles, Kelly Rowland and Michelle Williams.

The McDonald's/Destiny's Child partnership kicks off in November with a commercial promoting World Children's Day in conjunction with the Ronald McDonald House charity. Over the next 18 months, Destiny's Child will participate in a variety of "I'm Lovin' It" campaign tie-ins, encompassing radio, television, print and Internet spots, as well as special merchandising and other promotions.

Columbia will release "Destiny Fulfilled," the follow-up to the act's 2001 album "Survivor," on Nov. 16. On the same date, the label will reissue Williams' contemporary gospel album "Do You Know" with two new tracks.