Veteran artist managers Irving Azoff and Alejandro Asensi have teamed to create a firm for Latin acts.
MIAMI -- Veteran artist managers Irving Azoff and Alejandro Asensi have teamed to create a firm for Latin acts.
AA Music Management, based in Los Angeles, is a joint venture between Asensi, who handles Mexican superstar Luis Miguel, and Azoff, who represents Christina Aguilera, the Eagles, Jewel, Seal, Van Halen and Babyface through his company, Azoff Music Management.
The first artist under AA will be Miguel, who is slated to release his next album Nov. 9 on Warner Music. In addition, although Azoff will continue to handle Aguilera, AA will represent her in the Latin market, coinciding with the release of her Spanish-language album next spring.
Azoff says one of the reasons AA was created was the need for bigger financial commitments from labels for Latin acts.
"We'll make the labels make [budget commitments] comparable," he tells Billboard. "That's why artists need us. When you look at the ratings of radio and TV stations in Spanish, those ratings are huge. And there's no reason why those records can't sell more. And one of the reasons they don't sell more is because they require marketing which requires more money."