New York-based Wind-up Records is setting up shop in Canada. The Toronto-based operation, Wind-up Entertainment Canada, has inked a distribution deal with Warner Music Canada.

New York-based Wind-up Records is setting up shop in Canada. The Toronto-based operation, Wind-up Entertainment Canada, has inked a distribution deal with Warner Music Canada.

Although several U.S. indies -- such as V2 and Rykodisc -- have downsized their Canadian operations in recent years, for Wind-up, "having our own label in Canada is a natural progression," company president Steve Lerner tells Billboard.biz. "We've had success with a lot of our artists there, and we want to look at North America as one [territory], whether it's for touring or promotion."

Ron Morse has been named GM of the Canadian venture. He will oversee all operations, reporting to Gillian Morris, Wind-up's senior VP of international and licensing. A 20-year industry veteran, Morse most recently spent five years at Sony Music Canada, where he worked in international marketing. Before that, he held posts at Warner Canada and retailer Sam The Record Man. Morse is in the process of hiring three staffers to handle sales, marketing/promotion and publicity.

Under the Warner distribution deal, the major -- which in turn is distributed in Canada by Cinram -- will provide label services to Wind-up. "We have a chance to represent 20% of Warner's [Canadian] business in our first year," Lerner says. As another plus, he cites Warner Canada president Steve Kane's background in "working for or supporting indie labels. He knows what we need to do. We'll have our own people, but we're also going to benefit from his label staff."

The first releases to come out through Wind-up Canada will be the live Evanescence CD/DVD set "Anywhere but Home" and a Creed CD/DVD hits compilation. Both are due Nov. 23 in Canada and the United States.

As reported last week, Sony BMG continues to distribute Wind-up in the United States and to license the label for all other territories.