Warped tour founder and producer Kevin Lyman will roll out a similarly-modeled project this winter, Taste of Chaos. The tour, produced in partnership with Freeze Management and Daryle Eaton at Creativ

Warped tour founder and producer Kevin Lyman will roll out a similarly-modeled project this winter, Taste of Chaos. The tour, produced in partnership with Freeze Management and Daryle Eaton at Creative Artists Agency, will play some 30 major and secondary market arenas, beginning Feb. 16. The Used will headline the bill; four other performers will be unveiled shortly.

"We're trying to take the Warped concept indoors," Lyman tells Billboard.biz. "We want to keep ticket prices low, and design a simple production." Lyman says ticket prices will be in the $20-$23 range, and musical performances will be augmented by autograph signings, an acoustic stage, brand exhibitions, and other concourse attractions. "It's a tightened-up version of the Warped tour,' he adds.

Meanwhile, the Warped tour is coming off its most successful year ever in its 10th edition, with attendance up 26% at 652,000. "We're not going to rest on our laurels," says Lyman. "We're already working hard on the Warped tour."

New arena product is welcome news for a venue business desperately seeking content with the ongoing NHL hockey work stoppage. "You can't force the issue, but sometimes the timing is just right," says Lyman. "Right now people are looking to work with new projects and creative ideas."

The timing was not so good this summer, explains Lyman, when he tried to roll out a new extreme sports product, Crusty Demons. The plug was pulled on the tour after only a few dates, due to poor ticket sales. "You couldn't have had a worse time to roll out something new than June of this year," Lyman says. "People were in complete panic mode. Think of the deals we could cut in arenas right now."

Questions? Comments? Let us know: @billboardbiz

Print