Mark Cuban, the maverick entrepreneur who, appropriately enough, owns basketball's Dallas Mavericks, has joined the lineup of speakers at Billboard's inaugural Digital Entertainment Conference & A

Mark Cuban, the maverick entrepreneur who, appropriately enough, owns basketball's Dallas Mavericks, has joined the lineup of speakers at Billboard's inaugural Digital Entertainment Conference & Awards.

Cuban will deliver a keynote address on the second day of the event, which runs Nov. 4-5 at the Tom Bradley International Center on the University of California, Los Angeles campus.

Presented in association with Digital Media Wire, DECA will bring together thought leaders from more than 70 companies connected to music, electronic gaming and film.

Beyond overseeing his NBA franchise, Cuban is chairman of HDNet, which operates two 24/7 high-definition TV networks.

Cuban is also a partner in holding company 2929 Entertainment and has found time to head up and star in his own TV reality series, "The Benefactor," which airs on ABC. He made his fortune in 1999, with the sale of his online streaming operation, broadcast.com, to Yahoo.

Other DECA highlights include an opening-day keynote by Seamus Blackley, co-creator of Microsoft's Xbox game platform, who is now with Creative Artists Agency, where he helps guide and execute CAA's strategy for representing videogame developers.

The event will close with the first DECA awards show and dinner in the Grand Horizon Ballroom at Covel Commons in Sunset Village, on the UCLA campus. Awards will be given in 30 categories (Billboard, Oct. 16).

To register for the conference, call 323-822-0936 or visit digitalentertainmentawards.com for more information.