Samsung Electronics America has teamed with the cable industry's OnlyCableCan marketing initiative to launch a new concert series, "INHD's Center Stage," on the high-definition cable network INHD and

Samsung Electronics America has teamed with the cable industry's OnlyCableCan marketing initiative to launch a new concert series, "INHD's Center Stage," on the high-definition cable network INHD and its spinoff INHD2.

The monthly series debuts Nov. 21 with a live Bon Jovi concert at 8 p.m. ET. The concert will take place at the Borgata Hotel, Casino & Spa in Atlantic City, N.J., and the show will be Webcast on samsungusa.com/bonjovi.

According to INHD parent In Demand Networks, INHD and INHD2's potential reach is about 45 million U.S. customers, on such cable systems as Adelphia, Bright House, Cablevision, Comcast, Cox and Time Warner. Abut 1.5 million of those customers currently have the INHD networks, which is available to high-definition TV owners.

To help promote the series, Samsung is offering a $200 gift card to people who buy a Samsung HD TV and sign up for digital cable. The company is will also have print, TV and Internet advertising as part of the marketing campaign for the concert series.