Flexplay Technologies, a manufacturer of limited-play DVDs, has been acquired by the Convex Group.

LOS ANGELES -- Flexplay Technologies, a manufacturer of limited-play DVDs, has been acquired by the Convex Group.

The deal will kick off with the release of the Neverland Films production "Noel" on the Flexplay platform in November.

Flexplay DVDs can be played for only 48 hours after being removed from a specially sealed package.

"Noel," a holiday drama directed by Chazz Palminteri, premiered at the recent Toronto Film Festival and features Susan Sarandon, Penelope Cruz and Paul Walker.

Atlanta-based Convex is a media and entertainment company that also owns the rights to "in-lid" CD-ROM distribution, in which discs are distributed through soft-drink lids, and the "HowStuffWorks" franchise of products.