The British Phonographic Industry has revealed initial details of the 2005 Brit Awards, set for Feb. 9 at London's Earls Court. During the show, which will have an extended format to commemorate the B

The British Phonographic Industry has revealed initial details of the 2005 Brit Awards, set for Feb. 9 at London's Earls Court. During the show, which will have an extended format to commemorate the Brits' 25th anniversary, Bob Geldof will receive the 2005 award for outstanding contribution to music.

The gala will be branded "Brits 25 with MasterCard," reflecting the credit-card company's seventh consecutive year of sponsorship. The show will feature an extra 30 minutes of performances and other material, reflecting both the British music year and the history of the Brits, which were first held in 1977 and have been an annual event since 1982.

"The Brits is more than just a music show," BPI chairman Peter Jamieson says. "It's a national celebration of the best in popular music. We are taking the opportunity of our 25th show both to take stock of our history and to further develop the profile of the Brits, which is the only event of this scale which devotes all of its proceeds to charity."

The event has raised £6 million ($11 million) for the Brit School for Performing Arts and Technology and Nordoff Robbins Music Therapy.

The 2005 awards will include a new category, British live act, mounted in conjunction with the government's Live Music Forum. The Brits committee has decided to discontinue the award for British dance act.

Geldof's award will honor his career with the Boomtown Rats and as a solo artist, and his work as one of the prime forces behind the Band Aid and Live Aid charity projects in the mid-'80s.

The BPI has signed a three-year broadcast deal for the Brits with ITV. The national public broadcaster has aired the event since 1993. The network will again air a series of "Brits Are Coming" preview shows on ITV1, with additional coverage on ITV2. The awards show will be aired Feb. 10.

Nominations will be announced Jan. 10.