Sony BMG Music Entertainment has named Carlos Gutierrez as president for Colombia, Ecuador and Venezuela (CEV).

Sony BMG Music Entertainment has named Carlos Gutierrez as president for Colombia, Ecuador and Venezuela (CEV).

Gutierrez will continue to be based in Bogota, Colombia, and will report to Frank Welzer, chairman/CEO of Sony BMG Latin.

Gutierrez was most recently president of Sony Music for CEV. Prior to that, he was the longtime managing director of Sony Music Colombia.

"Carlos is an icon in that region's music business whose many significant accomplishments include signing Shakira," Welzer says in a statement. "I am confident that with Carlos at the helm, Sony BMG's CEV entity will continue to build on its leadership position."