Music Choice is developing a new music-videos-on-demand service that cable service providers including Comcast will make available to their digital cable subscribers over the next year.

Music Choice is developing a new music-videos-on-demand service that cable service providers including Comcast will make available to their digital cable subscribers over the next year.

The service will be free of charge and supported by advertising revenue.

In addition to videos, Music Choice will offer on-demand concerts, artist performances and interviews, and original music programs for both TV and broadband.

Videos are categorized by artist, genre and popularity. Music Choice viewers can use their television remotes to select one video, or build a playlist that will play videos in the order requested.

As part of the effort, Music Choice is adding video advertising to its service. Up to now, the company has only featured picture ads on its channels.

The company is touting the service to advertisers by offering the ability to reach highly targeted audiences.

Music Choice also says that video-on-demand technology offers advertisers detailed usage data not available in traditional television advertising.

"The response by the advertising community to our one-of-a-kind VOD advertising model has been tremendous. We are expecting to announce a deal with a high-profile brand shortly," says Christina Tancredi, senior VP of marketing, advertising, and sponsorship sales for Music Choice.

Horsham, Pa.-based Music Choice is distributed in over 37 million homes via cable networks including Adelphia, Comcast, Cox and Time Warner.

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