London-based audio technology firm Shazam Entertainment is continuing its expansion into Asia. The London-based company today launched a music-recognization service in Taiwan with Rock Mobile, a subsi

London-based audio technology firm Shazam Entertainment is continuing its expansion into Asia. The London-based company today launched a music-recognization service in Taiwan with Rock Mobile, a subsidiary of local independent label Rock Records. The deal is Shazam's first with a record label.

As Shazam's Taiwan licensee, Rock Mobile will provide the combined 22 million users of Taiwan's three major mobile network operators -- CHT, FET and TCC -- with access to Shazam's international music database. as well as Rock's domestic catalog. In total, 2.3 million songs are covered under the deal.

Shazam's flagship technology allows users to identify the name of a song and its artist. Users "tag" an audio sample using mobile-phone handsets; they then dial a Shazam code and the service responds with a message containing the song details.

The Taiwanese service, dubbed Yoyo Song Match, will initially be charged at Taiwan$6 ($0.19) per "tag." Plans are to make it available as a subscription service via all three operators.

To promote the service, Yoyo Song Match will be advertised on the local MTV network starting in January.

In recent months, Shazam has entered the Asian market through launches in Japan, Malaysia and Singapore.

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