Promo vet McClendon shifts from Arista.

Sony Urban Music has named C.C. McClendon as senior VP of urban promotion. She was senior VP of R&B promotion at Arista Records. In her new position, New York-based McClendon reports to Sony Urban Music GM Lisa Ellis.

McClendon will have overall responsibility for Sony Urban Music's promotion activities. She will also be responsible for developing and implementing artist-awareness campaigns on behalf of Sony Urban Music's artists and projects.

McClendon has also worked in R&B promotion at Virgin Records and Priority Records.