Warner Music International is leveraging its repertoire across the European cellular market through a new agreement with Swedish telecoms giant Ericsson.

Warner Music International is leveraging its repertoire across the European cellular market through a new agreement with Swedish telecoms giant Ericsson.

In a deal unveiled today (Dec. 1), Ericsson has agreed to distribute music-related content from some of the major's artists in 28 European markets.

Ericsson's mobile music service provider M-USE will deliver such features as polyphonic ringtones, mastertones, artist logos, artist autographs and ringbacks.

"We see tremendous potential in the mobile sales channel, and in Ericsson we have an ideal partner to help us maximize this opportunity internationally," says Jay Durgan, WMI senior VP of strategic partnerships and business development.

Warner Music content is already available on the M-USE service in Austria and Sweden. Stockholm-based Ericsson says it will soon be included in the M-USE service throughout Europe.

Ericsson launched M-USE last year in cooperation with Sony Music.