Latest campaign will feature "Pickup Man."
Joe Diffie has signed a deal with Applebee’s Neighborhood Grill & Bar to use his song, "Pickup Man," in the chain's Carside-To-Go-Campaign. A re-written version of the track will appear on national television and radio spots throughout 2005 advertising the restaurant's curbside food pickup.
"Pickup Man" spent four weeks at No. 1 on Billboard's Hot Singles & Tracks chart in 1994 during Diffie's ten-year tenure on Epic Nashville. Diffie currently records for Broken Bow Records.
Applebee's International, Inc. is headquartered in Overland Park, Kansas, and operates restaurants in 49 states and 12 countries under the Applebee's Neighborhood Grill & Bar brand. The Carside-To-Go campaign was developed by Chicago-based Foote Cone & Belding.