Members of the Asian music industry -- who, like everyone else in the region, are still trying to come to terms with the Dec. 26 tsunami and its aftermath -- are doing their bit to support disaster re
Members of the Asian music industry -- who, like everyone else in the region, are still trying to come to terms with the Dec. 26 tsunami and its aftermath -- are doing their bit to support disaster relief efforts.
MTV Networks Asia announced today (Jan. 7) that the MTV Asia Awards 2005 will be "repositioned" as MTV Asia Aid, a global benefit in support of recovery efforts.
The event will take place Feb. 3 at Bangkok's Impact Arena, as originally planned.
UNICEF will be the main recipient of funds collected from the event. MTV says it will soon announce details about performers, the fundraising mechanisms and corporate partnerships. The network adds that its Asian channels will still carry MTV Asia Awards 2005 programming, announcing the categories and winners.
"MTV International is uniquely positioned to help in this recovery," MTV Networks International president Bill Roedy says in a statement. "The Asia Aid benefit is part of MTV Networks' wider global response, utilizing all of our resources, including our global network, to add to the worldwide response."
Sony BMG Asia executive Richard Denekamp, says: "I think it is an appropriate initiative. Having an awards show with all the bells and whistles in Bangkok would not have met a lot of support in the aftermath of this tragedy."
MTV's announcement comes as musicians and music companies around the region have been working to support post-tsunami relief efforts.
Hong Kong Stadium today was the scene of an all-star charity event organized by actors Jackie Chan and Eric Tsang. More than 170 entertainers from Hong Kong, Taiwan, mainland China and other parts of Asia took part. Funds raised at the event were donated to organizations such as the Red Cross Hong Kong, Doctors Without Borders and UNICEF.
Major labels are responding in various ways. Warner Music Asia Pacific president Lachie Rutherford says his company's efforts will likely come in the form of a charity record and artist-fronted appeals for donations.
EMI Music South East Asia, meanwhile, is “working with media partners such as Star TV to bring attention to the ongoing work of the various relief organizations," according to executive director Hans Ebert.