Christian vet joins from Inpop.

Veteran Christian music executive Steve Ford has been tapped to head a new active rock imprint being launched by Jeff Moseley, president of INO Records in Brentwood, Tenn. Ford has spent the last four years as VP/GM of Inpop Records and previously headed marketing departments at Myrrh and StarSong.

This is Ford and Moseley's third time working together -- first at the defunct StarSong, and later when Moseley was a partner in Inpop.

Ford says they are discussing a name for the new venture and are in talks with a couple of new acts. The new label will share some back-office functions with INO but will have a separate staff, to be announced in coming weeks. Distribution to the general market will be through Epic and to the Christian market through Provident Integrity Distribution.

"There were a lot of opportunities presented in front of me, for some reason, in the last couple of months," Ford tells Billboard.biz. "When Jeff approached me on this, I loved his ideas. I loved the vision he cast, and I love the idea of building something again. I love Inpop and what Inpop is doing. There are some great records coming, and there are some amazing people over there. So it was a very hard decision to make."

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