Snoop Dogg has inked a deal with Pony International to launch the Snoop Dogg Doggy Biscuitz footwear collection. The shoes will be available under three brand names: Snoopadoopa (active and everyday w

Snoop Dogg has inked a deal with Pony International to launch the Snoop Dogg Doggy Biscuitz footwear collection. The shoes will be available under three brand names: Snoopadoopa (active and everyday wear), Snoopafly (athletic wear) and Snoopalicious (upscale casual wear). The average retail price for the shoes will be $50-$60 per pair.

A limited-edition line of black Snoopadoopas debuted last month to preview the collection. The entire Snoop Dogg Doggy Biscuitz collection will be available at retail in March.

Snoop Dogg has previously entered the fashion business as an entrepreneur with his Snoop Dogg Clothing line, launched in 2001.