General Electric Co.'s NBC Universal media group on Jan. 13 said it has signed a multi-year global marketing deal with Volkswagen, Europe's largest automaker.

NEW YORK (Reuters) -- General Electric Co.'s NBC Universal media group on Jan. 13 said it has signed a multi-year global marketing deal with Volkswagen, Europe's largest automaker.

Under the terms of the agreement, NBC Universal said it will incorporate Volkswagen vehicles in its entertainment properties, such as films, DVDs and theme parks.