Sirius Satellite has hired Interscope chairman Jimmy Iovine in a consulting role.

Sirius Satellite has hired Interscope chairman Jimmy Iovine in a consulting role.

The satcaster has signed an exclusive deal to have Iovine -- who heads Interscope, Geffen and A&M -- advise in creative, marketing and promotional alliances. He was already instrumental in launching Sirius' "Shady 45" hip-hop channel, featuring Interscope artist Eminem.

"The opportunity that this relationship creates for an individual artist, a record label or for that matter, an industry, customizing distribution and exposure, is unparallelled," Iovine says in a statement.