Martinez joins from Belly Up.

House of Blues Entertainment (HOB) has named Diana Martinez talent buyer for its new San Diego, Calif. club opening this May. She will be based in San Diego.

Martinez is an industry veteran who worked as an agent at American Famous Talent in the late 1980s and for Falk & Morrow Talent in the early 1990s. She has worked as a talent buyer for the Belly Up Tavern in Solana Beach, Calif. since 1995.

HOB's new San Diego club will feature a music hall, restaurant and bar.

The global entertainment company opened HOB Cleveland in November, and HOB Atlantic City is scheduled for a July debut.