Look for Wal-Mart to launch an Artist of the Month program in February. The campaign will kick off with 3 Doors Down's album "Seventeen Days," due Feb. 8 on Republic/Universal.

Look for Wal-Mart to launch an Artist of the Month program in February. The campaign will kick off with 3 Doors Down's album "Seventeen Days," due Feb. 8 on Republic/Universal.

Although elements of the campaign are still under wraps, the new feature will include concerts that will air on Wal-Mart TV Network, the merchant's in-house channel. The 3 Doors Down marketing plan also includes placement of the album throughout the store, instead of just in the music section.

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