Sales exec started career at retail.

Jennifer Popkin, national director of sales at TVT Records, died last night (Feb. 1) in Los Angeles after a two-year battle with cancer. She was 35.

Popkin began her career in 1985 working in retail at L.A.'s Music Plus and then Blockbuster. She switched to the label side of the business in 1995, starting as an artist-development rep at Universal, then shifting to Beyond Music before joining TVT in 2001.

Services will be held Friday in L.A. Donations may be made through NARM to the Jennifer Popkin Memorial Scholarship.