British third-generation telecoms network 3 is supporting Natasha Bedingfield's new video on its cell phones.

British third-generation telecoms network 3 is supporting Natasha Bedingfield's new video on its cell phones.

The clip for "I Bruise Easily" premieres today (Feb. 8) on the network's video-capable handsets, five weeks before the single's March 14 release here. The video will be available through traditional media in a week.

Bedingfield's record company BMG U.K. & Ireland (now Sony BMG) struck an agreement last August to supply content to 3's "video jukebox" service, which allows users to stream or download videos to their cell phone. The pop artist has been the most-watched U.K. artist on the service to date, according to 3.

"Natasha's been a big hit with our customers, so we're offering them an exclusive sneak preview of her video a week before the rest of the nation," says 3 marketing director Graeme Oxby. The telecoms giant claims 2.65 million customers.

Since its release last September, Bedingfield's debut album, "Unwritten," has been certified IFPI Platinum Europe for shipments of 1 million units. In the United Kingdom, the album has spent 22 weeks on the chart en route to double-platinum (600,000 units) status, according to sales figures from the Official U.K. Charts Co.

The album and its lead single, the U.K. chart-topper "These Words," have earned Bedingfield a cluster of Brit Awards nominations, including nods for British female solo artist and British single. The ceremony will be held tomorrow night in London.

Questions? Comments? Let us know: @billboardbiz

Print