Spanish authors' and publishers' society SGAE is urging the country's government to help the music sector sell its image and product in the United States through cooperation and exchange programs.

Spanish authors' and publishers' society SGAE is urging the country's government to help the music sector sell its image and product in the United States through cooperation and exchange programs.

This is one of 90 proposals in a new report, "The Force of Diversity," published in conjunction with a seminar on cultural diversity that took place Feb. 1-3 in Barcelona.

Spanish prime minister Jose Luis Rodriguez Zapatero and culture minister Carmen Calvo are expected to receive the 60-page SGAE report tomorrow (Feb. 11).

"The Hispanic population is the most dynamic social and cultural segment of the United States," the report says. "However, the image of Spain and of its creators in the United States is practically nonexistent."

In the document, SGAE calls on the economy ministry's foreign trade institute (ICEX) to increase its support for Spanish music initiatives abroad. The rights group anticipates similar cooperation as that seen at last month's MIDEM trade fair in Cannes, where ICEX and SGAE lent support to more than 70 attending Spanish music companies.

Other proposals include the establishment of a prize for "works of music most apt for export" to create "an image of quality" abroad. SGAE also calls on Spanish music programs to be broadcast on public Radio Exterior de España, Spain's BBC World Service, which does not currently carry music programming.

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