Overnight U.K. viewing figures for last night's (Feb. 10) screening of the 2005 Brit Awards reveal that the program captured an average 6.3 million viewers, peaking at 7 million. Last year's audience

Overnight U.K. viewing figures for last night's (Feb. 10) screening of the 2005 Brit Awards reveal that the program captured an average 6.3 million viewers, peaking at 7 million. Last year's audience was also 6.3 million.

The 150-minute ITV1 broadcast attracted 46% of the available 16-34 television audience. Organizers believe it will be the top-rated non-soap program of the week.

"This is a complete vindication of our approach to this year's show," says Brits co-chairman Peter Jamieson, who is also chairman of the British Phonographic Industry. "We believe we have taken Britain's biggest music show on to another level."

ITV controller of entertainment Mark Wells adds, "As far as we are concerned, it was one of the best ever. It proved that it is possible to create a show which is musically credible, but which also works as mass entertainment. It's a fact of life in TV these days that for anything to stand still when multi-channel penetration is increasing so rapidly is a fantastic achievement."

The gala -- branded BRITS 25 with Mastercard -- was held Tuesday (Feb. 9) in London.

Questions? Comments? Let us know: @billboardbiz

Print