British bank Lloyds TSB has launched a multimillion-pound music education initiative, endorsed by the government and backed by EMI.

British bank Lloyds TSB has launched a multimillion-pound music education initiative, endorsed by the government and backed by EMI.

To generate funds for the project, dubbed "Note for Note," the bank is inviting customers to "round down the pennies" in their accounts once a month. The bank has pledged to match these customer donations to the tune of £10 million ($18.7 million) over the next three years. The money will be used to subsidize Yamaha musical instruments, music workshops and concert tickets for students.

Customers can nominate up to two schools to receive their donations, or they can direct their change to a fund that will support disadvantaged schools.

In support of the initiative, EMI has produced a DVD for music teachers. In the coming weeks, the disc, "Bringing Music to Your Classroom," will be issued to all 29,000 primary and secondary schools in the United Kingdom.

Other partners in the initiative include the Prince's Trust, Yamaha, BBC Music Intro and the Music Manifesto, which was set up in July 2004 to help fulfil the government's pledge to strengthen the arts curriculum in British schools.

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