Sony BMG Music Entertainment U.K. has entered into a new content supplying agreement with British third-generation telecoms network 3. Through the new pact, the major record company will provide a wid

Sony BMG Music Entertainment U.K. has entered into a content supplying agreement with British third-generation telecoms network 3. Through the new pact, Sony BMG will provide a wide range of music videos that can be downloaded or streamed onto 3's handsets.

Financial details of the accord were not disclosed. It is understood to be a long-term agreement.

BMG U.K. and Ireland last July became the first record company to strike a deal to supply content to 3's "video jukebox" service. The new deal, effective this week, covers international and domestic repertoire from both BMG and Sony Music.

Videos from Sony Music acts Lemar, Manic Street Preachers and the Zutons will be available, along with BMG artists Kasabian, Britney Spears, Usher and Natasha Bedingfield.

"This market will continue to grow, and it is entirely logical for us to renew the original agreement following last year's merger of BMG and Sony Music," says Sony BMG Music Entertainment U.K. senior VP Clive Rich.

The telecoms group launched "video jukebox" in the United Kingdom six months ago. So far, content for the service has been provided by BMG and several indie labels. According to the operator, more than 10 million music videos have been seen by 2.65 million customers since the launch. The cost to download or stream videos depends on the pricing plans chosen by clients.

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